1-18-08 (internationally 18.01.08) is the release date of Cloverfield and the name of a website used to promote the film using Viral Marketing.


The website has a number of pictures on it which provide clues as to the monster's origin. The pictures can be turned over to view certain information further regarding the Viral Marketing. The date was used, for a short time, as the film's unofficial title. When the teaser trailer was released, shown before theater viewings of Transformers. The Teaser Trailer gave "1-18-08" instead of an actual title, to provide further mystery as to the film's exact content.



Picture taken: 01/18/08 12:36A
Description: Lily and Marlena looking at something above.


Picture taken: 01/18/08 12:01A
Description: Rob being force-fed a drink.
Message on back: "Don't forget who takes care of you! Love, J"


Picture taken: 01/18/08 12:48A
Description: Various people running through white smoke.


Picture taken: 01/18/08 01:24A
Description: Various people, including a soldier, in front of a car.


Picture taken: 01/18/08 12:04A
Description: Face shots of Jamie, Rob, and Jason.
Message on back:

Here, use this photo to send a message of my hotness far and wide!!!
I'm gonna miss the hell out of ya!!
Love, Jamie"


Description: Excited Japanese chef holding up a tray of noodles.
Message on back:

Everybody, thank you for viewing! I’ll introduce this week’s delicious recipe. Please make sure to keep this one cold!

  • Skinless chicken breast - 2, cut in halves
  • Sōmen noodles - 10 oz.
  • Watercress - 1/2 cup cut into small strips
  • Turnip - 1/2 cup, thinly sliced
  • Shiitake Mushrooms - 1/2 cup
  • Chicken stock - 1/3 cup
  • Sake - 2 tbsp.
  • Sugar - 1/2 tsp.
  • Deep Sea Nectar - 1 pinch

In a small saucepan, stir together 1/3 cup water, chicken stock, sake, and sugar. Chill it until it becomes cold. Grill the chicken breast on both sides for about 8 minutes, and then chill. Boil the noodles for about 3 minutes, and then run under cold water until chilled. Mix the watercress, turnips, and mushrooms into the sōmen. Slice the chicken thinly and arrange on top of the sōmen mix. Just before you serve, put the deep sea nectar in the sauce and pour over the noodles generously.

Go Go Delicious Chef!



Description: Destroyed ships.


Description: Battleships and jet fighters attacking the monster during the night.


Description: A boatman in middle of a blood-soaked sea.


Description: Bodies of beached sperm whales that were eaten.


Description: A missing person poster of Teddy Hanssen.


  • On August 23, 2007, the website was updated with the addition of the monster's roaring sound. It is played after the website remains open long enough for 6 minutes or longer.
  • The food processor in the six photo is a Robot-Coupe brand food processor.

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